How can I help you grow?
Every service starts with the same question: who are your people, and what would make them say yes? I can lead the strategy, roll up my sleeves on execution, or both.
Services
Strategy session
Start here. A focused 90-minute session to look at your goals, audience, and current marketing, and leave with three clear priorities. A good fit if you’re not sure what you need yet.
Positioning and product marketing
You might need this if people don’t quite get what you offer, a launch is coming up, or your brand no longer matches who you’ve become.
I’ll interview your stakeholders and audience, find the message that sets you apart, and turn it into a launch plan your team can run.
You get: messaging framework, value proposition, go-to-market plan, launch campaign, brand guidelines with your designer
Lifecycle and membership marketing
You might need this if people sign up and then go quiet, renewals are slipping, or your email list is big but sleepy.
I map the path from first touch to loyal regular, then build the campaigns and automations that move people along it, mixing automated touches with personal outreach where it counts.
You get: customer or member journey map, onboarding and renewal campaigns, lead nurture, segmentation, automation setup in HubSpot or your platform
Community and event growth
You might need this if you want more people in the room, a more active following, or a community that talks to each other, not just to you.
I plan the multi-channel campaigns that drive registrations and the content, partner, and social strategy that keeps engagement going between events.
You get: event marketing plan (pre-event, onsite, post-event), paid and partner promotion, social and content calendar, results report
Search and AI visibility
You might need this if you’re hard to find on Google, AI tools like ChatGPT don’t mention you, or your site wasn’t built with accessibility in mind.
I audit your site for SEO, GEO (showing up in AI-generated answers), and AEO (being the direct answer to a question), then fix what matters most: content, structure, and technical basics.
You get: SEO, GEO, and AEO audit with priorities, page-by-page recommendations, FAQ and content plan, accessibility check
Marketing technology and AI
You might need this if your CRM and marketing tools don’t talk to each other, reports take hours to pull, or your team wants to use AI well but doesn’t know where to start.
I’ll look at how your team works today, recommend the platforms and connections that fit, and partner with your IT team or developers to bring them to life. On the AI side, I build custom assistants and prompt libraries and train your team to use them with confidence.
You get: martech audit and roadmap, platform and integration recommendations, requirements for your IT team or developers, custom AI assistants, team training
How we can work together
- Strategy session: one meeting, three priorities
- Project: a defined scope, like a rebrand or a launch
- Retainer: ongoing monthly support
- Fractional marketing lead: a few days a week leading your marketing, managing your team, and helping your people grow
Not sure which fits? Tell me what you’re trying to accomplish and I’ll recommend the simplest option. Let’s talk.
FAQ
What does a community and lifecycle marketer do?
I help organizations attract the right people, welcome them well, and keep them engaged over time. That covers positioning, onboarding and renewal campaigns, events, and the systems behind them.
Can you handle both strategy and execution?
Yes. I can build the plan and present it to your leadership, then run the email, social, web, and automation work myself or lead your team through it.
What’s the difference between SEO, GEO and AEO?
SEO helps you rank in search results. GEO helps you get cited in AI-generated answers, and AEO helps you become the direct answer to a specific question. Good content and a well-built site serve all three.
How do projects with you work?
Most start with a strategy session. From there, we can scope a project, set up a monthly retainer, or I can step in as your fractional marketing lead.
