Have something great that more people should know about?

I help organizations and independent contractors find their people, give them a reason to engage, adn keep them coming back.

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Hi, I’m Sarah Mitchell. I’m a Chicago-based marketing strategist with more than 8 years of experience growing client bases, launching brands, and filling conference rooms. I’ve led marketing teams of 2 to 10 people for international associations and their events, and I work with authors, private lenders, independent artists, small businesses, and more who need the same thinking at a different scale.

Whether you need a sharper message, a launch plan, or a system that keeps people engaged after they sign up, I’ll help you build it and show you what’s working.

How can I help you?

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Positioning and product marketing

Not sure how to explain what makes you different? I’ll help you find the message, shape the offer, and launch it.

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Lifecycle and membership marketing

Getting people in the door but not keeping them? I build the journeys, automations, and campaigns that turn first-timers into regulars.

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Community and event growth

Want a fuller room or a more engaged following? I plan the campaigns that drive registrations and the content that keeps people talking.

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Search and AI visibility

Can people find you on Google, and do AI tools mention you? I make your site easy to find, easy to understand, and worth citing.

Who I work with

Associations and nonprofits | Event and conference organizers | Financial services and private lenders | Authors, artists, and musicians | Growing brands with a community at their core

Industries Supported

Aviation | Business Communication | Commercial Cleaning | Financial Services | Healthcare | Legal Nurse Consulting | Lumber | Performing Arts | Publishing | Retirement Planning | Travel

Recent Work

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A rebrand that made an established association feel welcoming to newcomers

Read the case study

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Onboarding that helped new members stick

Read the case study

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Building AI tools for a 650-person company

Read the case study

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Let’s find your people.

Whether it’s a launch, an event, or a community that’s gone quiet, tell me what you’re working on and I’ll share how I’d approach it.